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Home Business & Finance Microsoft vet’s new tech startup, SyncFloor, helps creative pros find independent music...

Microsoft vet’s new tech startup, SyncFloor, helps creative pros find independent music for projects

Document Analysis NLP IA

387
WORDS

WORDS
1:56
Reading Time

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positive
sentiment

Sentiment0.12362012987013
objective
redaction

Subjectivity0.39361471861472
probably it's an affirmation
Affirmation0.31818181818182

Highlights

RELEVANT
FREQ, RAKE or TFIDF
Entity
ORG
Entity
PERSON
Entity
PRODUCT
Entity
OTHER
Key Concepts (and relevance score)

Summary (IA Generated)

SyncFloor co-founder and CEO Kirt Debique.

After leaving in 2012 to pursue his passion for music, Debique started his own record label.

Over the past few years, his love of independent music and artists has collided with his tech background.

Now, Debique is coming out of stealth mode as co-founder and CEO of a startup called SyncFloor.

The platform and commercial marketplace aims to make it easier for creative professionals to find and secure rights to independent music for everything from films to podcasts.

With its marketplace officially opening to creatives and buyers, labels like Sub Pop, Nature Sounds, TuneCore, Create Music Group, and others are on board and providing songs through partner pages.

The goal is to appeal to production professionals who want to use creative language to search across genres, moods and other inspirations such as artist names, types of movies or TV shows.

Through his own experience as a touring musician and label founder, Debique watched as the rise of streaming negatively impacted the independent community.

He wanted to help in a way that went beyond signing artists to a label.

In starting SyncFloor, along with co-founder Cestjon McFarland, a longtime intellectual property attorney, the focus was on the pain being felt by production professionals, producers, editors, music supervisors and more.