85 F
New York
Friday, August 14, 2020

-

Home Business & Finance Twitter is Considering These Premium Features in a Subscription Model

Twitter is Considering These Premium Features in a Subscription Model

Document Analysis NLP IA

644
WORDS

WORDS
3:13
Reading Time

Reading Time
positive
sentiment

Sentiment0.15021164021164
subjective
redaction

Subjectivity0.50551587301587
probably it's an affirmation
Affirmation0.29967948717949

Highlights

RELEVANT
FREQ, RAKE or TFIDF
Entity
ORG
Entity
PERSON
Entity
PRODUCT
Entity
OTHER
Key Concepts (and relevance score)

Summary (IA Generated)

Twitter is actively exploring the option of adding a premium subscription model that would give users access to exclusive features.

Still in the planning stages, Twitter is now surveying users on what types of features they’d like to get out of a paid account.

Reporter Andrew Roth shared screenshots of surveys he was sent, which asks users to indicate whether a feature is important to them or not.

After CEO Jack Dorsey confirmed Twitter is exploring a subscription model, the company is conducting user surveys on what type of features they’d like to see in such a service.

These are the potential features that could be included in a premium Twitter membership.

In a separate set of survey questions related to advertising, Twitter asks users whether they’d be willing to pay to see fewer ads.

Careful not to set anyone’s expectations too high, Twitter’s survey adds the following disclaimer regarding these potential features:.

”.

These exact features may or may not be added to Twitter in the future, but one thing that’s certain is Twitter plans to launch premium memberships.

Premium Twitter Accounts Confirmed by CEO Jack Dorsey.

Multiple pieces of evidence point to Twitter launching a subscription model at some point in the near future.

The first piece of evidence came in early July when a job listing was found indicating that Twitter is assembling a team to work on a subscription platform.

A couple weeks later, on July 23, CEO Jack Dorsey told investors that Twitter is looking into subscription options following a drop in ad revenue.

Tests of various subscription options might begin as early as later this year, according to a report from CNN.

“We are also in the early stages of exploring additional potential revenue product opportunities to compliment our advertising business.

These may include subscriptions and other approaches, and although our exploration is very early and we do not expect any revenue attributable to these opportunities in 2020, you may see tests or hear us talk more about them as our work progresses.