Document Analysis NLP IA
FREQ, RAKE or TFIDF
Summary (IA Generated)
Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns.
Lead form extensions were first introduced last year when Google enabled them for search campaigns.
The forms appear after users express interest in the ads by clicking on them.
If a user is logged into their Google account then lead forms can be automatically filled in and submitted with just a few clicks.
“With new lead form extensions in Google Ads, you can now show a lead form directly in your ad, giving people an easy way to share information as they search, discover and watch relevant content.
In an early test of lead form extensions on YouTube, Jeep reportedly saw a 10X increase in completed leads.
Jeep claims lead form extensions proved to be the most cost efficient way to generate leads among all ad platforms.
Here’s an example of a lead form extension from Jeep that users could fill out to book a test drive.
How Lead Form Extensions Work.
Lead forms help advertisers collect leads directly from ads, rather than sending users to a landing page.
For search ads, lead forms can be added to existing campaigns as extensions.
When creating video campaigns, advertisers can choose which types of leads they want to capture.
During campaign creation, advertisers are asked which pieces of information they want to gather from users.
Later this year, Google will be rolling out lead form extensions to display ads as well.
A survey of American shoppers finds they appreciate having different ways to communicate with businesses, such as these lead forms.