Document Analysis NLP IA
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Summary (IA Generated)
TikTok is launching its first TV app, called “More on TikTok,” on Amazon Fire TV devices today (via Business Insider).
The app will have curated video playlists and compilations from the mobile TikTok app, Amazon spokesperson Delaney Simmons confirmed in an email to The Verge.
“We’ve been thinking through what the adoption of streaming devices like Fire TV means for connecting with our users and how we can offer them more dynamic experiences, and we feel bringing our content to the TV to some extent is a natural next step,” Nick Tran, head of global marketing for TikTok, said in an email to The Verge.
According to Business Insider, TikTok is experimenting to determine how well its mobile video format works on TV screens.
“This is TikTok” is a new category which will spotlight creators In addition, the TV app will have two new content categories: “In the Studio,” which will have interviews with stars on TikTok, and “This is TikTok,” which will spotlight creators.