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Home Business & Finance Should You Buy & Redirect Expired Domains?

Should You Buy & Redirect Expired Domains?

Document Analysis NLP IA

790
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3:57
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positive
sentiment

Sentiment0.16109041231992
objective
redaction

Subjectivity0.44273590708017
not certain if it's an affirmation
Affirmation0.24424342105263

Highlights

RELEVANT
FREQ, RAKE or TFIDF
Entity
ORG
Entity
PERSON
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Key Concepts (and relevance score)

    Summary (IA Generated)

    Today’s Ask an SEO question is a fun one that’s sure to start lots of controversy, so I’m asking our editors if they can do something we rarely do: enable comments for this post!.

    “Is buying an expired domain in a similar niche with a good DA/PA score considered a reasonable strategy? I want to redirect the backlinks of the expired domain to my new website.

    ”.

    Redirecting expired domains is something that’s been around in the SEO world since about 30 seconds after the first SEO discovered PageRank.

    It’s been around so long that the first person to do it for SEO probably did it before the term SEO was even coined.

    The thinking was simple: if a domain had a ton of links, I could redirect it to my page and all those links and their juice domain authority PageRank would transfer to my new site.

    In the old days of SEO, this was a tried-and-true tactic that got results.

    Here’s Matt Cutts in 2013 answering a question about PageRank damping factors across 301 redirects.

    It’s not explicitly stated, but we know why the person asked this question: He’s employing the strategy above.

    Now here’s the controversial part: This strategy really hasn’t worked in a while.

    We don’t use DA, and redirecting expired domains hasn’t made sense for a long time now.

    There’s a huge industry selling expired domains and a ton of black hats and black hat forum posts about it.

    An expired domain is not something you do, it’s something you buy.

    So why would Google want to reward a site based on how much money the webmaster spent with third parties, rather than based on how relevant and useful it is to the searcher?.

    Expired domain redirects may have been a quick “hack” to get some instant rankings back in the day, but it rarely (if at all) works today.

    As Google has grown, they’ve gotten better at knowing what the site used to be, what it’s redirecting to, and whether they’re really the same “entity” or something altogether different.

    My personal theory is that some value may transfer if it’s super clear to Google that both sites are the same entity.

    com and redirected.

    com to transfer to Tesla.

    com because it’s good for users.

    But if they had bought some random expired domain and redirected that, then obviously I wouldn’t want that value to transfer.

    So to answer your question:.

    Many SEO professionals will tell you that it works, but it’s extremely likely that you won’t get any benefit from redirecting an expired domain at all.

    Got a question about SEO?.


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