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He moved to Seattle a year ago and has already built a tool to help local businesses battle Amazon

Document Analysis NLP IA

747
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3:44
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positive
sentiment

Sentiment0.11050986050986
objective
redaction

Subjectivity0.48587461920795
probably it's an affirmation
Affirmation0.45879120879121

Highlights

RELEVANT
FREQ, RAKE or TFIDF
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PERSON
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PRODUCT
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Key Concepts (and relevance score)

Summary (IA Generated)

Clothing items displayed on Sook, a Chrome extension that pulls together products from multiple websites.

When Jonathan Sandals moved to Seattle from Montreal in 2019, he fell in love with his new city, and the Ballard neighborhood where he settled, because he was taking everything in with fresh eyes and appreciated the unique character and ideas around him.

In the home of Amazon, Sandals has created Sook, a Google Chrome extension that aggregates product listings from numerous small store websites in one place and makes it easier to “browse online and buy from the boutique next door.

“Despite the fact that every store is mandated, essentially, to have an online business right now, they’re all kind of impossible to find and they’re all working against each other as individual websites and there’s no easy way to shop them,” Sandals told GeekWire.

“There’s people who told me they had their stores up for three years and only sold nine products from them.

A shopper looking for a jacket in Ballard, for example, can browse the offerings of 20 different stores in one place.

S.

House Judiciary Committee antitrust subcommittee says Amazon, as the most-visited website in the world for e-commerce and shopping, has a lock on households with a Prime membership when it comes to online search habits.

Sandals said businesses onboarded by Shopify are told they’re going to be able to compete through things like search engine optimization or different social ads.

The last thing you want to do is insert a new URL for a different purpose into somebody’s life that they’re never going to visit.

Sandals, who worked in marketing and advertising for 12 years for AskMen, said he made some money in Bitcoin in 2018 and after taking a year off to travel, settled in Seattle where he now works as a content marketing strategist for Coding Dojo.

It’s only set up to aggregate small businesses that use Shopify, but the plan is to expand to include Squarespace, Magento, BigCommerce and other e-commerce providers soon.

Sook also works if a user is shopping on a bigger site such as Amazon or Nordstrom by letting a shopper know, “Hey, it looks like you’re looking for shirts.

Sandals figures if the idea takes off, the money will come, perhaps through local email marketing or paid subscriptions.

He didn’t move to Seattle with the intention of taking on Amazon, but launching an e-commerce site begs the question about the behemoth in his midst.


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