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Home Business & Finance We need universal digital ad transparency now – TechCrunch

We need universal digital ad transparency now – TechCrunch

Document Analysis NLP IA

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redaction

Subjectivity0.35440004887586
probably it's an affirmation
Affirmation0.35096153846154

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Summary (IA Generated)

15 researchers propose a new standard for advertising disclosures .

Erika Franklin Fowler is Professor of Government at Wesleyan University where she directs the Wesleyan Media Project (WMP), which tracks and analyzes political advertising in real-time during elections.

Spiegel: We need universal digital ad transparency now!.

Many advertising platforms acknowledge the seriousness of the problems with digital ads, but they have taken different approaches to confronting those problems.

While we believe that platforms need to continue to strengthen their vetting procedures for advertisers and ads, it is clear that this is not a problem advertising platforms can solve by themselves, as they themselves acknowledge.

The vetting being done by the platforms alone is not working; public transparency of all ads, including ad spend and targeting information, is needed so that advertisers can be held accountable when they mislead or manipulate users.

While it doesn’t take the place of strong policies and rigorous enforcement, we believe transparency of ad content, targeting and delivery can effectively mitigate many of the potential harms of digital ads.

We propose a new standard for universal ad disclosure that should be met by every platform that publishes digital ads.

If all platforms commit to the universal ad transparency standard we propose, it will mean a level playing field for platforms and advertisers, data for researchers and a safer internet for everyone.

The public deserves full transparency of all digital advertising.

We want to acknowledge that what we propose will be a major undertaking for platforms and advertisers.

However, we believe that the social harms currently being borne by users everywhere vastly outweigh the burden universal ad transparency would place on ad platforms and advertisers.

Users deserve real transparency about all ads they are bombarded with every day.

The time for universal ad transparency is now.


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