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Home Business & Finance Bella is a new challenger bank with a text-based interface – TechCrunch

Bella is a new challenger bank with a text-based interface – TechCrunch

Document Analysis NLP IA

509
WORDS

WORDS
2:32
Reading Time

Reading Time
neutral
sentiment

Sentiment0.089251279024006
objective
redaction

Subjectivity0.37326183917093
not certain if it's an affirmation
Affirmation0.203125

Highlights

RELEVANT
FREQ, RAKE or TFIDF
Entity
ORG
Entity
PERSON
Entity
PRODUCT
Entity
OTHER
Key Concepts (and relevance score)

Summary (IA Generated)

Meet Bella, a new challenger bank launching on November 30th.

First, you can interact with the app using keywords and text commands.

Second, Bella is trying to build a community that helps each other to differentiate its product from soulless monolithic banking services.

When you open a Bella account, you receive a rainbow debit card that works on the Visa network.

If you tap that field and enter a keyword, you can do all the interactions you’d expect to do.

After that, you can type the name of a contact, or add a contact, and then hit send.

Bella uses LivePerson for that text-based interface.

And then, there is the Karma account.

Bella is basically doing the same thing with its Karma account.

Users can deposit up to $20 into a personal Karma account.

Another user could use its Bella card and get a notification saying that their purchase is covered by someone else’s Karma account.

Similarly, Bella is introducing a randomized cashback program.

The company randomly picks purchases and sends you back 5 to 200% in cashback.

When it comes to savings accounts, you can open as many savings accounts as you want and set some unconventional rules.

As you can see, Bella wants to introduce some randomized events so that you get surprised by your own bank account.

The company wants to give back $1 million in cashback over the first four weeks on the market.


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