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Monday, January 25, 2021

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Home Business & Finance YouTube will run ads on some creator videos, but it won’t give...

YouTube will run ads on some creator videos, but it won’t give them any of the revenue

Document Analysis NLP IA

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positive
sentiment

Sentiment0.10910894660895
objective
redaction

Subjectivity0.46602453102453
probably it's an affirmation
Affirmation0.5

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Key Concepts (and relevance score)

Summary (IA Generated)

Starting today, YouTube will begin running ads on some creators’ videos, but it won’t give them a portion of the ad revenue because they’re not big enough to be enrolled in its Partner Program.

When advertisements run on YouTube videos, those creators typically receive a portion of the revenue through their role in YouTube’s Partner Program.

With the new monetization rules, a creator who is not in the partner program “may see ads on some of your videos,” according to an update to the platform’s Terms of Service.

Now, YouTube will be able to run more ads on its platform and won’t have to pay a number of creators in the process.

In late 2016 and early 2017, YouTube creators who were in the Partner Program were hit by a sudden drop in advertising revenue as the platform struggled to contain disturbing children’s videos and other harmful content.

YouTube didn’t say how many creators will see ads run on their videos without paying out to them, but the company confirmed channels of all sizes may see ads appear.


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