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Monday, January 25, 2021


Home Business & Finance Why post-pandemic Ubers and Netflixes will be nothing like their predecessors

Why post-pandemic Ubers and Netflixes will be nothing like their predecessors

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As distasteful as it may feel to discuss the future of unborn businesses while a virus is impacting and ending so many lives, history proves that the Facebook posts about shiny, new companies starting up and finding immense success during and after turmoil are true.

A big, glimmering, successful business is not the point at all.

The point is catastrophe isn’t just a catalyst for starting a new business, but a chance for systemic change in business.

I am talking about the musicians, artists, filmmakers, and content creators of this world who use their creativity to progress society’s voice.

I am talking about the group of visionaries who have been cheated by the 1950’s-style business models of today, and are sounding a full-throated, William Wallace rallying cry for creative founders to succeed in business ventures on their own, above and beyond the Ubers and AirBnBs of this world.

This trend may not be obvious to everyone, so allow me to connect a few dots by going back to the Great Recession of the late 2000’s and looking at not just a big, successful business that was born out of it — but the people who brought it into this world.

In post-bubble-burst 2009, unemployed white-collar workers flocked to places like MIT and Silicon Valley to funnel their rage at being screwed over by big business into tech startups with dreams of change and the new buzz word — “disruption.

One of the most successful of these recession creations was the OG of startup accelerators — Y Combinator.

Y Combinator was so successful at mobilizing this group that over the last 10 years, nearly every single “we’ll make your startup successful” incubator or accelerator program in the U.

The founders of Y Combinator did not come together to build a copy of a copy of a slightly different business that already existed — they wanted to pour jet fuel on the system and then light the match.

It’s debatable whether today’s Y Combinator and their more recent offspring are still true to their original visions — but the point is that historically speaking, large-scale crises aren’t just a catalyst for generating new businesses, but more precisely for generating long-term changes in how businesses behave.

The commercial systems and business models that exist for today’s musicians, inventors, filmmakers, artists, and culture creators are stunningly outdated and stupefyingly industrial.


not the old white dudes — there are signs the founder-like disruption has already begun.

No one is saying this — but the next big innovative disruption is coming from the group of forward thinkers who are capable of taking the startup lessons of Dropbox and Stripe and the frustrations of pioneering explorers and make a beautiful, innovative, corporate-defying, #BlackLivesMatter-championing, #Equality-bringing, #SaveThePlanet-screaming baby.

Simply put, when this worldwide tragedy is finally behind us, we will look back and find that the great business disruption of our time won’t be the Netflix of marketing or the Uber of supply chain management.

The movement that finds a completely new way to empower the culture class of creators, inventors, and founders with a business-building framework that fits the morals of the artist rather than the other way around will be hailed as the great innovator of our time.