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Summary (IA Generated)
As we head into the all-important holiday market-for-subscription-business-software/”>sales period, new numbers from Gartner point to some recovery for the smartphone market as vendors roll out a raft of new 5G handsets.
7% globally over the same period last year to 366 million units.
Yes, it’s a drop, but it is still a clear improvement on the first half of this year, when sales slumped by 20% in each quarter, due largely to the effects of Covid-19 on spending and consumer confidence overall.
In terms of brands, Samsung continued to lead the pack in terms of overall units, with 80.
8 million units, and a 22% market share.
Also worth noting: overall mobile sales — a figure that includes both smartphones and feature phones — were down 8.
That underscores not just how few feature phones are selling at the moment (smartphones can often even be cheaper to buy, depending on the brands involved or the carrier bundles), but also that those less sophisticated devices are seeing even more sales pressure than more advanced models.
It’s worth remembering that even before the global health pandemic, smartphone sales were facing slowing growth.
Notably, in this past quarter, there is still some evidence that emerging/developing markets continue to have an impact on growth — in contrast to new features being drivers in penetrated markets.
Near normal conditions in China improved smartphone production to fill in the supply gap in the third quarter which benefited sales to some extent,” said Anshul Gupta, senior research director at Gartner, in a statement.
“For the first time this year, smartphone sales to end users in three of the top five markets i.
Digging into the numbers, Samsung has held on to its top spot, although its growth was significantly less strong in the quarter.
8 million units sold, was down by more than 21% since last year, in the wake of a public relations crisis after being banned in the US and phased out in the UK, due to the accusations that its equipment is used by China for spying.
4 million, will shift in the next quarter, on the back of the company launching a new raft of iPhone 12 devices.
5 million units in the third quarter of 2020, a decline of 0.
Oppo, which is still not available through carriers or retail partners in the US, rounded out the top five sellers with just under 30 million phones sold.
The fact that it and Xiaomi do so well despite not really having a phone presence in the US is an interesting testament to what kind of role the US plays in the global smartphone market: huge in terms of perception, but perhaps less so when the chips are down.
That underscores the fragmentation in the Android-based smartphone industry, but all the same, its collective numbers were in decline, a sign that consumers are indeed slowly continuing to consolidate around a smaller group of trusted brands.
3Q19 Market Share (%) 3Q20-3Q19 Growth (%) Samsung 80,816.