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Home Entertainment Media NOLA.com is set to stage a $1 million virtual Mardi Gras

NOLA.com is set to stage a $1 million virtual Mardi Gras

Document Analysis NLP IA

664
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3:19
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positive
sentiment

Sentiment0.11918614718615
objective
redaction

Subjectivity0.35592640692641
probably it's an affirmation
Affirmation0.49565217391304

Highlights

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Key Concepts (and relevance score)

Summary (IA Generated)

com, digital site of The New Orleans Advocate and Times-Picayune, has mounted a 4.

During the pandemic shutdown a motivated krewe or two may stage a mini-parade, Advocate/Times-Picayune editor Peter Kovacs told me, but that will be a far cry from the five-a-day spectacular in a typical year.

“The parades have gone on every year, even in 2006, in the aftermath of Katrina,” he said.

com and The Advocate/Times-Picayune have slammed together a big, virtual party.

“I oversaw events when I was a regional publisher for Gannett,” Terzotis said, “including a big wine festival with Martha Stewart.

Advocate owner John Georges, whose successful family business distributes food wholesale to convenience stores across the country, is a huge New Orleans civic booster.

He and his wife, Dathel, bought The Advocate in Baton Rouge and its nascent New Orleans edition nearly a decade ago, eventually acquiring the rival Times-Picayune and its NOLA.

Georges took no persuading to greenlight the project, Terzotis said, “though he did ask me once to put together an estimate of how much staff time went into it.

As festival organizers at The Texas Tribune and The Atlantic had told me last summer, Terzotis said that the organization had to jam what would typically have been six months or more of work into just three months.

Predictably, segments will highlight New Orleans food, music and architecture as well as the colorful krewes.

There are also sponsors less known to a national audience, Terzotis said, including Mardi Gras World, a tourist attraction and the largest float building company in the country.

Besides highlighting the city’s let-the-good-times-roll reputation, I asked Terzotis what’s in it for The Advocate.


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