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Home News TikTok’s China twin Douyin has 550 million search users, takes on Baidu...

TikTok’s China twin Douyin has 550 million search users, takes on Baidu – TechCrunch

Document Analysis NLP IA

512
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2:33
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neutral
sentiment

Sentiment0.077781855825334
objective
redaction

Subjectivity0.35272350837568
probably it's an affirmation
Affirmation0.3287037037037

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Summary (IA Generated)

The advance of short videos is reshaping how information is created, disseminated and consumed online.

While people are increasingly used to being fed by machine-recommended videos, many users still have the urge and need for active searching.

There’s still room for product“>Douyin’s search feature to grow, as the app last reported 600 million daily users in September, so its monthly user base should be above that.

As of December, Baidu’s flagship app had 544 million monthly active users, so it’s safe to say as many people are searching on Douyin as on Baidu.

Zhang’s remark is telling of Douyin’s ambition in conquering the online video sector, and eventually how people receive information: “I have said this before: I hope Douyin could become the video encyclopedia for human civilization.

She further added that Douyin’s search engine is hiring for research and development, product, and operational roles in the upcoming year (China has just observed the Lunar New Year) as the video app continues to ramp up investment in search capabilities.

Short video platforms are already the second-most popular method for Chinese users to search online, trailing only after general search engines like Baidu and coming ahead of social networks and e-commerce, data analytics firm Jiguang said in a report last December.

ByteDance cut its teeth on using machine learning algorithms to recommend content through services like Douyin, TikTok and news aggregator Toutiao.


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