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Home Business & Finance Building and leading an early-stage sales team with Zoom CRO Ryan Azus...

Building and leading an early-stage sales team with Zoom CRO Ryan Azus – TechCrunch

Document Analysis NLP IA

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Subjectivity0.4981684981685
probably it's an affirmation
Affirmation0.40243902439024

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Summary (IA Generated)

This year at Early Stage, TechCrunch spoke with Zoom Chief Revenue Officer (CRO) Ryan Azus about building an early-stage sales team.

Azus is perhaps best known for leading the video-calling giant’s income arm during COVID-19, but his experience building RingCentral’s North American sales organization from the ground up made him the perfect guest to chat with about building an early-stage sales team.

We asked him about when founders should step aside from leading their startup’s sales org, how to build a working sales culture, hiring diversely, how to pick customer segments, and how to build a playbook.

After all, who else knows the product and can talk it up like the startup’s leader? But having the CEO as point-person for sales scales poorly.

And so it’s important to be very hands-on for a while to really understand while you’re trying to figure out product-market fit.

Part of it is also knowing what type of salesperson you need.

And trying to find people that know and understand selling something that’s primarily very transactional to small businesses, e-commerce lead, or selling something that’s more enterprise — those are different animals, different segments that you’re going after.


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