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Home Tech Gaming Epic spent at least $11.6 million on free games and gained 5...

Epic spent at least $11.6 million on free games and gained 5 million new users in return

Document Analysis NLP IA

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Summary (IA Generated)

A new document released as part of Epic’s legal battle with Apple has revealed how much Epic paid developers to give away their games for free following the launch of the Epic Games Store in December 2018.

The document, which was spotted by writer Simon Carless, covers the 38 games given away free between December and September the following year.

We already know that Epic is spending millions on its giveaways, but the new document reveals how much that translates to on a per-game basis.

Over the period covered by the document, Epic paid over $11.

In response to the deals, almost five million new users signed up to the store, which translates to Epic paying $2.

That’s money which the company would theoretically make back if each new user went on to buy just one $20 game, based on the 12 percent commission Epic takes on new purchases.

5 million new users via free game giveaways, and that around 7 percent of them, or about 1.

At only 38 titles, the list covers less than half of the 100+ games Epic has given away on its store since its launch.

As well as paying to give away existing games for free, Epic has also paid for upcoming games to be released exclusively on its store.

Another document released as part of the legal proceedings and found by Carless reveals that Epic paid a $146 million advance for a deal that included Borderlands 3 exclusivity.


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