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Monday, July 26, 2021

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Home Business & Finance Mattel wants to turn your old Barbies into brand-new toys

Mattel wants to turn your old Barbies into brand-new toys

Document Analysis NLP IA

454
WORDS

WORDS
2:16
Reading Time

Reading Time
positive
sentiment

Sentiment0.16659902597403
objective
redaction

Subjectivity0.47303841991342
probably it's an affirmation
Affirmation0.47058823529412

Highlights

RELEVANT
FREQ, RAKE or TFIDF
Entity
ORG
Entity
PERSON
Entity
PRODUCT
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OTHER
Key Concepts (and relevance score)

Summary (IA Generated)

Over the years, I’ve tried to reduce my plastic consumption by using refillable bottles and bringing my own bags to the grocery story.

58 billion of toys in 2020, makes many of its products out of plastic, from building blocks to dolls to figurines.

Brands ranging from Colgate to Everlane are now working to curb their plastic usage, use more recycled plastic, and make their products recyclable.

In 2019, Mattel announced a goal of achieving 100% recycled, recyclable, or bio-based plastic materials in all its products and packaging by 2030.

In the United States, Mattel will work in-house to recover the materials in these toys and use them to create new products.

K.

, France, and Germany, where Mattel has launched similar programs, the company will work with third-party recyclers, such as Terracycle.

The company hasn’t specified what percentage of plastic it will ultimately turn back into toys.

Materials that can’t be turned into products will either be downcycled or incinerated to create energy.

Downcycling means creating other plastic products of lower functionality or quality (like a park bench) that can’t be recycled again, meaning that it will still end up in a landfill at the end of its life cycle.

If the company is able to build out this recycling infrastructure, it will potentially be able to infinitely recycle old toys into new ones, creating a circular system that doesn’t require extracting new resources and further harming the planet.


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