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Home News Starbucks hopes nostalgic tastes capture your summer dollars with the

Starbucks hopes nostalgic tastes capture your summer dollars with the

Document Analysis NLP IA

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Sentiment-0.13468963831867
subjective
redaction

Subjectivity0.57827468230694
it's an affirmation
Affirmation0.55882352941176

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Summary (IA Generated)

Summer is quickly arriving and with it, brands are beefing up their cold menu offerings for customers looking for ways to escape the heat.

From today the company will offer its new Strawberry Funnel Cake Frappuccino, which Starbucks funnel-cake-frappuccino-is-your-ticket-to-summer/” rel=”noopener noreferrer”>says is inspired by past experiences like fairs, festivals, and amusement parks.

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As for why Starbucks–and others–are relying on foods and drinks that evoke nostalgic tastes, a 2020 Lyons Magnus report that highlighted the emerging trends that will influence beverage menus in 2021 gives some answers.

One of those trends is short term nostalgia-driven by reminiscences of pre-pandemic times, as Prepared Foods reported at the end of last year:.

Besides the Strawberry Funnel Cake Frappuccino, Starbuck’s new summer menu also features drinks including the Caramel Ribbon Crunch and Mocha Cookie Crumble Frappuccino blended beverages, cold pressed espressos like the Cold Brew and Nitro Cold Brew, and Refreshers® beverages like the Pink Drink and Dragon Drink.


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