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Netflix is winding down its DVD business after 25 years

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Netflix is ending its 25-year-old DVD rental service due to declining demand and a desire to maintain quality of service. The last DVD rental will be sent on September 29th, 2023, marking the end of an era for the company.

A Look Back at the Company’s History with DVD Rentals

The DVD rental service was a key factor in making Netflix a household name, however as the DVD business continues to shrink, it has become increasingly difficult for the company to maintain its quality of service.

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Background

The DVD rental service has been in operation for 25 years, providing movie nights to Netflix members.

Decision to End Service

In a blog post, co-CEO Ted Sarandos stated that making 2023 their final season allows them to maintain their quality of service through the last day and go out on a high note. This decision comes after Netflix reported a miss for its second-quarter earnings, with shares falling by around 6%.

Last DVD Rental

The last red envelope will be sent out on September 29th, 2023, marking the end of an era for Netflix’s DVD rental service.

Key Dates

  • September 29th, 2023: Last red envelope will be sent out

  • Fall 2023: DVD rental service will officially come to an end

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