Jaguar’s New Concept Car Sparks Heated Debate Over Style vs Substance

Jaguar has unveiled its new electric concept car, the Type 00, which has sparked a mixed reaction from the public and critics alike. The car is part of Jaguar’s efforts to rebrand itself as a luxury brand and revive sluggish sales.

Since 2018, Jaguar’s sales have plummeted from 180,000 to just 67,000 last year. To address this issue, Jaguar has decided to stop selling new Jaguars in the UK altogether, ahead of its relaunch as an electric-only brand in 2026.

The Type 00 car has been met with both praise and criticism on social media. Some have described it as “exciting” and “absolutely stunning,” while others have called it “rubbish” and told Jaguar’s designers to “go back to the drawing board.”

Jaguar’s boss, Rawdon Glover, has suggested that the reaction is exactly what the company wanted. He believes that Jaguar needs to be bold and disruptive in order to cut through and get its message across.

Some critics have pointed out that the size of the new car appears to be “absolute nonsense.” Amanda Stretton, a racing driver and motoring journalist, has also said that she thought Jaguar was going in the “wrong direction” on price. She believes that the market for cars in excess of £100,000 is not enormous and that Jaguar’s trying to break into a market that’s already tightly fought.

Stretton has also stated that the new car needs to be shrunk by about 50% to be practical. This criticism highlights the challenges that Jaguar faces in rebranding itself as a luxury brand while still making its cars appealing to customers.

The reaction to Jaguar’s new concept car is a testament to the company’s efforts to revamp its image and appeal to a new audience. While some have praised the car, others have criticized it for its size and price point. As Jaguar continues on its journey to become an electric-only brand, it will be interesting to see how the public reacts to future models.

The reaction on social media has been divided, with some calling it “exciting” and “absolutely stunning”, while others have labeled it as “rubbish” and told Jaguar’s designers to “go back to the drawing board.”

The new concept car has a higher price point, with Jaguar aiming for the luxury market. However, some have questioned the practicality of the vehicle, with one motoring journalist stating that it “needs to be shrunk by about 50% to be practical”.