Twitter’s user engagement hits a record low as traffic plummets by over 10% in just one month, while Bluesky continues to rise in popularity with a staggering 75% increase in visits from October to November.
Twitter’s Traffic Appears to Be Falling Off a Cliff
The Rise of Bluesky: A Threat to Twitter’s Dominance?
Over the past few months, traffic to Twitter has taken a significant hit. According to Similarweb, visits to the site have plummeted from 706 million in September to just 586.6 million by November – a staggering 10.5 percent drop in the past month alone.
The Fallout After the Election and Updates to Terms of Service
The numbers reflect repeated mass exoduses from Twitter. In the aftermath of Donald Trump‘s victory, users fled the site in droves. This trend continued after Twitter updated its terms of service to allow xAI to train on user data, prompting many to seek alternative platforms.
Bluesky’s Rapid Growth and User Retention
In contrast, traffic to Bluesky has skyrocketed. With only about 68 million visits in September, the platform pulled in 132 million by November – a whopping increase of more than 75 percent just from October to November. Notably, there was no falloff after October, with visits instead jumping by a large margin.
The Data Speaks for Itself
Bluesky’s data suggests that it is not only attracting new users but also retaining them. As of November, Bluesky was pulling in a full 21 percent of Twitter’s monthly visits – an extraordinary accomplishment for a relatively small platform. Moreover, the average visit to Bluesky lasts more than twice as long as the average visit to Twitter.
Caveats and Conclusion
While Similarweb can only estimate web traffic, it is likely that app usage accounts for a significant portion of total usage. Nonetheless, the data suggests that Bluesky’s growth is not just a blip on the radar but a sustained trend. If Elon Musk is still a remotely rational businessman, this news should be making him very anxious indeed.
