Sega, a Japanese video game company, is exploring a new model for accessing games as it seeks to revamp its image and regain its status as a major player in the gaming industry.
The article discusses an interview with Shuji Utsumi, the head of Sega, a Japanese video game company that was once a major player in the gaming industry. Here are some key points from the article:
Sega’s Struggles
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Utsumi says that Sega has been “losing confidence” and needs to re-establish itself on a global stage.
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The company has been too focused on domestic success in Japan, rather than expanding its reach internationally.
Rebuilding Sega
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Utsumi wants to bring a “rock and roll mentality” to gaming, suggesting a more aggressive approach to innovation and competition.
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He acknowledges that Sega’s marketing efforts in the 1990s were successful in positioning Sonic as a cool alternative to Mario, but says that the company needs to do better now.
Future Plans
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Utsumi hints at a new Sonic game that will be “challenging” and “exciting”, but does not confirm whether it will be a sequel to Sonic Adventure.
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He also mentions that the Chao Garden, a beloved feature of Sonic Adventure, may return in some form.
Recent Successes and Challenges
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Sega has had success with new IP Metaphor: ReFantazio, which won multiple gaming awards.
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However, the company has also faced challenges, including job cuts in March and the delay of Football Manager 2025.
Potential Subscription Service
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Utsumi mentions that Sega is considering launching a subscription service, which could be a rival to services like Game Pass.
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Industry experts express concerns that this could lead to consumers having to pay for multiple subscription services, rather than just one.
Overall, the article suggests that Sega is trying to revamp its image and regain its status as a major player in the gaming industry. However, the company still faces challenges and uncertainties, including the potential impact of a new subscription service on consumer behavior.
