TikTok’s resurgence of forgotten hits from yesteryear is a fascinating phenomenon, driven by younger music fans’ desire to appear distinct and unique in their musical tastes.
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TikTok’s Love for Back Catalogues
The popularity of back catalogues on social media platform TikTok has been a notable trend in recent years. According to data, users have been flocking to older songs from various artists, giving them new life on the platform.
Why Are Users Turning to Older Music?
Dr. Holly Tessler, a senior lecturer in music industries at the University of Liverpool, suggests that this phenomenon is driven by younger music fans’ desire to appear distinct and unique in their musical tastes. “People are looking for music that makes them stand out from the crowd,” she explained.
Tessler also noted that the ease of access to vast amounts of music online has made it easier for users to discover and share lesser-known tracks. “The internet allows social media users to trawl an array of tunes that was not so accessible in the past,” she said.
Top Back Catalogue Tracks on TikTok
Here are the top 10 back catalogue tracks on TikTok, with over 1 million posts each:
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Blood Orange – Champagne Coast (2011): 1.1m posts
- This track by Devonté Hynes, aka Blood Orange, has been a popular choice for visually striking content and relationship stories.
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Alphaville – Forever Young (1984): 458,000 posts
- The German band’s hit song from the 80s has experienced a revival on TikTok, with users sharing its catchy melody.
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Redbone – Come and Get Your Love (1974): 386,000 posts
- This classic track by the US band has become popular again on TikTok as a soundtrack to young couples’ “cuteness.”
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Tom Odell – Another Love (2012): 238,000 posts
- The 2013 song has trended on TikTok multiple times over the years and has had another resurgence this year.
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Pavement – Harness Your Hopes (1999): 219,000 posts
- This B-side by the US band is now their most streamed song ever, thanks to its newfound popularity on TikTok.
Other Notable Tracks
Other notable tracks that have made it into the top 10 include:
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Natasha Bedingfield – Unwritten (2004): 207,000 posts
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Christina Aguilera – Genie in a Bottle (1999): 207,000 posts
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Sade – Kiss of Life (1993): 194,000 posts
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Sophie Ellis Bextor – Murder on the Dancefloor (2001): 191,000 posts
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The Fray – Look After You (2005): 188,000 posts
The Future of Music
Tessler’s observations highlight the evolving nature of music consumption and the role of social media platforms like TikTok in shaping musical tastes. As the platform continues to grow, it will be interesting to see how users’ preferences evolve and what impact this has on the music industry as a whole.
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- theguardian.com | Older music has been getting a second life on TikTok, data shows
