Buc-ee’s, the popular Texas-based gas station chain, is taking a North Texas competitor to court over alleged logo infringement.
Buc-ee’s Sues North Texas Gas Station Chain Over Logo Similarity
Buc-ee’s, a popular gas station chain based in Texas, has filed a lawsuit against Super Fuels, a smaller North Texas gas station chain. Buc-ee’s claims that Super Fuels’ logo is too similar to its own beaver logo.
The Lawsuit
According to the lawsuit, Super Fuels’ logo features an anthropomorphic and cartoon representation of a smiling animal that closely resembles a beaver. The logo is positioned in a right-facing angle and depicted in front of a circular background. Buc-ee’s claims that this similarity could confuse customers and lead to a loss in sales.
The Claim
Buc-ee’s alleges that Super Fuels is infringing on its copyright by using a logo that is too similar to the Buc-ee’s beaver logo. The lawsuit calls for a permanent injunction to stop Super Fuels from using the dog logo, as well as payment for any “ill-gotten gains” and the destruction of all signs, packages, and other materials with the logo.
About Buc-ee’s
Buc-ee’s was founded in Lake Jackson, Texas in 1982. The chain has since spread across the United States, with 51 locations in Missouri, Alabama, Florida, Georgia, South Carolina, Tennessee, Kentucky, Colorado, and Texas.
