The app revolution is leaving millions of people in the UK behind, as essential services and discounts become increasingly inaccessible to those without smartphones.
Millions of people in the UK are being left behind by the app revolution, which is making it increasingly difficult for those without smartphones to access essential services and discounts. Campaigners argue that this is a form of digital exclusion, where individuals who cannot or do not want to use mobile apps are unfairly penalised.
Digital exclusion refers to the unequal access to digital technologies, 'internet services' , and online resources.
This issue affects approximately 3.8 billion people worldwide, with many living in rural or low-income areas.
Factors contributing to digital exclusion include lack of infrastructure, limited digital literacy, and high costs associated with accessing technology.
As a result, individuals experiencing digital exclusion may face challenges in accessing essential services, education, and employment opportunities.
The Rise of App-Only Services
From loyalty cards to restaurant meal deals, many retailers are now offering exclusive discounts and rewards only through their apps. This means that those without smartphones are missing out on significant savings. For example, Lidl‘s loyalty scheme, Lidl Plus, is only accessible via an app, with an email address also required. Similarly, Asda‘s Rewards scheme requires a download of the app, with no physical card available.
Parking and Transportation
The app revolution has also reached parking services, with many councils replacing traditional ticket machines with mobile apps. This can be particularly challenging for older people who may not have access to smartphones or struggle to use complex apps. The Department for Transport‘s National Parking Platform (NPP) was designed to enable drivers to use one app of their choice to pay for all their parking, but its future is now uncertain due to funding issues.
Parking systems have undergone significant changes over the years.
In the early 20th century, parking was primarily done on streets and sidewalks.
The first parking garage was built in 1913 in Chicago.
Today, many cities use smart parking technologies to manage parking spaces, reducing congestion and emissions.
According to a study, urban areas can reduce traffic by up to 30% with efficient parking management.
Entertainment and Leisure
Gigs and other events are also increasingly requiring ticket holders to download an app to access their tickets. This can be a barrier for those without smartphones or who struggle to use complex apps. For example, the O2 arena in London delivers tickets as a ‘mobile ID‘ via its own app, with no alternative admission method available.
Banking and Finance
Some of the best savings rates are offered by app-only providers, which can be inaccessible to those without smartphones. This raises questions about digital exclusion and whether these services are truly inclusive. Anna Bowes, savings expert at The Private Office, notes that apps are becoming increasingly popular with savers, but warns that this may not be suitable for everyone.
The Consequences of Digital Exclusion
Those who cannot or do not use apps are missing out on significant benefits, from discounts and rewards to access to essential services. This can have serious consequences, particularly for older people or those living in areas with limited access to technology. Campaigners argue that this is a form of digital exclusion, which needs to be addressed through more inclusive and accessible services.
Conclusion
The app revolution has brought many benefits, but it also raises important questions about digital inclusion and accessibility. As we move towards an increasingly digital world, it is essential that we do not leave behind those who cannot or do not want to use mobile apps. By providing alternative access methods and promoting inclusive services, we can ensure that everyone has equal access to the benefits of technology.
Digital inclusion refers to the access and use of digital technologies, such as computers, smartphones, and the internet, by individuals and communities.
It encompasses not only physical access but also the ability to effectively use these technologies for various purposes.
According to the International Telecommunication Union (ITU), 3.8 billion people worldwide still lack access to the 'internet'.
Digital inclusion is crucial for bridging the gap between technology haves and have-nots, promoting social equity, and enabling economic growth.
