As generative AI tools continue to advance, creative workers are facing an uncertain future. While some industries are being disrupted, others are finding innovative ways to integrate these technologies into their workflows.
The advent of generative AI tools has brought about seismic economic shifts, with many creative workers facing an uncertain future. As these technologies become increasingly sophisticated, they are threatening the livelihoods of photographers, translators, academics, and GPs alike.
Generative AI refers to a subset of artificial intelligence that enables machines to generate new, original content such as images, music, videos, and text.
This technology uses complex algorithms and neural networks to learn patterns and relationships in existing data, allowing it to produce novel outputs.
Applications of generative AI include image synthesis, music composition, and language translation.
According to a report by MarketsandMarkets, the global generative AI market is projected to grow from $1.4 billion in 2020 to $20.8 billion by 2025.
For photographer Oliver Fiegel, the use of artificial intelligence in his industry is a devastating blow. After 18 years of working as a photographer, he can no longer earn a living from his trade alone. The rise of generative illustration has led to a decline in traditional photography work, forcing Fiegel to diversify his income streams and consider opening a natural wine bar instead.
Similarly, translator Karl Kerner has seen his business dwindle significantly due to the proliferation of AI-driven translation tools. Despite having specialist knowledge and careful terminology, Kerner is now ‘basically out of business.’ The loss of his identity as a translator has had a profound impact on him, forcing him to re-evaluate his career path.
However, not all workers are experiencing negative effects from generative AI. Alexander Calvey, a self-employed locum GP in Surrey, has found that using an AI scribe to write up his notes has saved time and improved the quality of his work. This technology has enabled him to focus more on patient care and increase the number of patients he sees.

For university researcher Paul, the ChatGPT chatbot has become a valuable tool for summarizing literature and brainstorming research questions. The AI’s ability to provide in-depth analysis and suggestions has been invaluable in his work. However, Paul is concerned about the amount of information that companies controlling generative AI tools learn about their users.
The impact of generative AI on creative workers is multifaceted and far-reaching. While some industries are being disrupted, others are finding innovative ways to integrate these technologies into their workflows. The key will be for policymakers and industry leaders to balance the benefits of technological advancement with the need to protect workers in creative fields.
Generative AI has revolutionized the creative industry, enabling faster and more efficient content creation.
According to a study, 60% of businesses use AI-generated content, with 40% planning to increase their usage in the next year.
However, this shift also raises concerns about job displacement, with 25% of creatives fearing that AI will replace human workers.
To adapt, creative professionals must develop skills that complement AI, such as strategy and curation.
As one freelance illustrator noted, ‘If that happens in everything, how many people are not going to have jobs?‘ As we move forward, it is essential that we consider the human impact of generative AI and work towards a future where these technologies augment our abilities rather than replace them.
As generative artificial intelligence (AI) technology advances, concerns about job displacement are growing.
According to a report by the McKinsey Global Institute, up to 800 million jobs could be lost worldwide due to automation by 2030.
However, new roles will also emerge, requiring skills that humans possess but machines do not.
The World Economic Forum estimates that while 75 million jobs may be displaced, another 133 million new ones will be created.
Understanding the impact of 'generative AI' on employment requires a nuanced approach, considering both the potential losses and gains.