As Tesla’s popularity continues to soar, a growing number of European owners are expressing frustration with Elon Musk’s leadership, citing his politics and actions as a moral dilemma that threatens the brand’s reputation.
As the world continues to shift towards electric vehicles, Tesla has become a household name. However, behind the sleek designs and impressive technology lies a complex web of emotions and opinions about the company and its CEO, ‘Elon Musk’.
Elon Musk is a South African-born entrepreneur, inventor, and business magnate.
He is best known for his ambitious projects such as SpaceX, Tesla, Neuralink, and The Boring Company.
Musk's net worth exceeds $200 billion, making him one of the richest people in the world.
He has revolutionized electric cars with Tesla, and his SpaceX company aims to reduce space transportation costs and enable humanity to become a multi-planetary species.
The Polarizing Effect of ‘Elon Musk’s Politics’**
For many Tesla owners in Europe, ‘Elon Musk’s alignment with Trump’ and his subsequent actions have created a sense of discomfort and unease. Some feel that Musk’s politics are at odds with their own values, leading to a dilemma about whether to continue owning a Tesla or sell it.
Jonathan, a 64-year-old owner from Oxford, expressed his feelings: ‘We’re now in a series of constant dilemmas… I don’t want to have to put stickers on my Tesla like others are, with things like, ‘Love the car, not the CEO’.’ He also mentioned that the second-hand market has plummeted, making it difficult for him to sell or trade-in his vehicle.
A Moral Dilemma

Patrick*, a 40-year-old owner from Belgium, shared a similar sentiment: ‘Do we regret it? Morally, yes. Practically, no… I hope this will be a passing moment, that the brand will outlive Musk.’ He feels a moral pain at being associated with a company led by someone who holds extreme views.
A Fanboy Turned Frustrated
Henry, a 50-year-old owner from Bedfordshire, had previously been a die-hard Tesla fan. However, after seeing ‘Elon Musk’s alignment with Trump’, he began to question his loyalty: ‘I was like, ‘Actually, I’ve got to stick to my morals, without that I haven’t got anything’.’ He eventually switched to a Polestar 4, citing concerns about the company’s supply chain and ethics.
A Loss of Trust
Steven, a 50-year-old owner from Slovakia, feels that ‘Elon Musk’s actions’ have eroded his trust in the company: ‘It really hurts to think that some of our savings have gone to someone like Musk… When he started supporting the AfD in Germany, or his associations with Trump, or what they’re now doing to USAid and federal employees – I’ve just felt worse and worse about giving the company thousands of euros.’
As Tesla continues to grow in popularity, it’s clear that ‘Elon Musk’s personal politics’ have created a ripple effect among owners. While some feel compelled to continue owning their Teslas due to their impressive technology and design, others are reevaluating their loyalty to the brand.
The burning question remains: can a company like Tesla truly be separated from its CEO, or will the association with ‘Elon Musk’ forever taint the brand’s reputation?