As the auto tariff storm intensifies, Tesla’s vulnerability is exposed, threatening its reputation and sales. With localized manufacturing providing some protection, the company still faces a perfect storm of global supply chain complexities.
The recent imposition of 25 percent tariffs on imported passenger vehicles, light trucks, and key car components by President Trump has sent shockwaves through America’s car industry. While some manufacturers, like Ford, have been largely spared due to their domestic manufacturing capabilities, others, including Tesla, are not entirely immune to the effects.
A Complex Web of Global Supply Chains
The company’s localized manufacturing in California and Texas will undoubtedly provide some protection against the tariffs. However, Tesla still relies on imports for a significant portion of its components, primarily from ‘Mexico‘ . According to the U.S. National Highway Traffic Safety Administration, between 60 to 70 percent of Tesla car parts are made in America, while the rest come from ‘Mexico’ . The remaining components are sourced from Chinese companies, further complicating the picture.
Tesla's supply chain is a complex network of manufacturers, logistics providers, and transportation systems that deliver components and finished goods to customers worldwide.
The company relies on a just-in-time delivery system, which requires precise coordination with suppliers to meet production demands.
Tesla has established partnerships with major suppliers such as Panasonic for battery cells and LG for electric motors.
In 2020, Tesla's supply chain generated over $10 billion in revenue, accounting for approximately 30% of the company's total sales.
Manufacturing Localization: A Double-Edged Sword
While Tesla‘s cars might be manufactured in the U.S., not all components are. This means that even if the company does not face significant price increases due to tariffs, its reputation could still take a hit. The perception of ‘Musk’s growing influence in Washington’ , coupled with his role as head of the Department of Government Efficiency (DOGE), has led some customers to back away from the company.
Tesla, Inc. has undergone significant transformations since its inception in 2003.
Founded by Elon Musk, Martin Eberhard, and Marc Tarpenning, the company initially focused on producing all-electric sports cars.
In 'The goal is to accelerate the world's transition to sustainable energy,' said Elon Musk, Tesla launched its first production vehicle, the Roadster, which gained popularity for its exceptional performance and range.
As demand increased, Tesla expanded its product lineup to include the Model S, Model X, and eventually the more affordable Model 3.
By 2020, Tesla had become the world's leading electric vehicle manufacturer, with a market value exceeding $1 trillion.
The Tariff Impact: A Mixed Bag
Tesla‘s sales are expected to fall by 14.5 percent compared to the previous quarter, according to a report from Cox Automotive . Meanwhile, listings of used Tesla cars have seen a significant increase year-over-year between January and March. The rise in protests against Tesla dealerships and vandalism against its vehicles has been described as ‘domestic terrorism’ by U.S. Attorney General Pam Bondi.
A Protests Loom
Demonstrations are expected to ramp up tomorrow as activists plan a ‘Tesla Takedown’ protest that will see rallies take place at hundreds of Tesla locations in the U.S. and worldwide. The complex web of global supply chains and tariffs has created a perfect storm for Tesla, with the company’s reputation hanging in the balance.
Tesla protests have been gaining momentum worldwide, with employees and investors expressing concerns about the company's direction.
The main reasons for these protests include allegations of poor working conditions, high employee turnover rates, and a lack of transparency in the company's financial dealings.
According to reports, Tesla has faced numerous lawsuits related to worker safety and compensation.
In 2020, the company was fined $137,000 by OSHA for violating workplace safety standards.
As the electric vehicle market continues to grow, concerns about Tesla's practices are likely to intensify.
The recent imposition of auto tariffs by President Trump has sent shockwaves through America’s car industry. While some manufacturers have been largely spared, others, including Tesla, are not entirely immune to the effects. The company’s localized manufacturing will provide some protection, but it still relies on imports for a significant portion of its components. As the situation unfolds, one thing is clear: Tesla‘s reputation is at risk, and the protests are expected to continue.
- observer.com | Is Tesla Truly Immune to Trump’s Auto Tariffs? Yes and No.
