Revolutionizing healthcare with AI, Apple’s Project Mulberry aims to replicate the expertise of a real doctor through its innovative AI agent, dubbed Health+. This initiative is set to revitalize the company’s foray into medical technology, providing personalized recommendations and expert advice on health and wellness.
Apple is quietly working on an innovative AI agent designed to ‘replicate‘ the expertise of a real doctor. Dubbed Project Mulberry and nicknamed ‘Health+‘, this initiative aims to revitalize the company’s foray into medical technology.
The revamped Health app, powered by the new AI agent, will collect an array of health metrics, including heart rate, to provide personalized recommendations for improving overall well-being. A major emphasis on food tracking is expected, with the AI doctor helping users navigate nutrition features and offer tips on healthy eating.
The AI agent will also utilize the phone’s camera to analyze workouts, providing users with expert advice on form and technique. This feature has the potential to significantly enhance the user experience, but concerns about the tech’s reliability must be addressed.
Artificial intelligence (AI) is increasingly being integrated into the medical field, with AI doctors emerging as a new paradigm in healthcare.
These AI systems can analyze vast amounts of patient data, diagnose conditions more accurately, and even develop personalized treatment plans.
According to a study, 'AI-assisted diagnosis has shown a 92% accuracy rate compared to human doctors.'
With their ability to work around the clock without fatigue, AI doctors are poised to revolutionize healthcare delivery, making it faster, more efficient, and more effective.
Apple’s previous foray into AI, Apple Intelligence, was met with disappointment due to its propensity for hallucinating information. Deploying an ‘AI doctor‘ service raises similar concerns, as the stakes will be higher in this context. To mitigate these risks, Apple is assembling a medical A-team of experts in various fields, including sleep, nutrition, physical therapy, mental health, and cardiology.

The medical A-team refers to a group of highly skilled and specialized healthcare professionals who work together to provide emergency care and treatment.
This team typically includes doctors, nurses, paramedics, and other support staff.
They are trained to respond quickly and effectively in high-pressure situations, often working outside hospital settings.
The medical A-team concept is based on the military's elite teams, known as A-teams, which were formed for special operations.
In healthcare, this model has been adopted to improve patient care and outcomes in emergency situations.
The AI doctor’s recommendations will be supported by explainer videos created by these medical experts. If data indicates poor heart rate trends, for example, the AI will refer patients to a video discussing the risk of heart disease. This human touch is essential in ensuring the accuracy and effectiveness of the service.
Medical experts play a vital role in healthcare systems worldwide.
They are highly trained professionals who diagnose, treat, and manage various medical conditions.
With extensive knowledge in their field, they develop treatment plans, prescribe medications, and perform surgeries when necessary.
According to the World Health Organization (WHO), there is a significant shortage of medical professionals globally, particularly in underserved areas.
In 2020, WHO reported that over 18 million healthcare workers were needed worldwide.
Apple is searching for a charismatic ‘major doctor personality‘ to serve as the face of the Health+ service. This individual will play a crucial role in promoting the initiative and providing patients with trustworthy guidance.
Project Mulberry represents Apple’s commitment to transforming healthcare through innovative technology. With its focus on personalized medicine, AI-powered recommendations, and human expertise, this initiative has the potential to revolutionize the way we approach health and wellness.
- futurism.com | Apple Quietly Working on AI Agent to Replica a Human Doctor