Load Gallery is redefining the conversation around digital art by positioning it alongside traditional forms and creating a new standard for exhibiting and educating this medium.
The Evolution of Digital Art: How Load Gallery is Redefining the Conversation
As we navigate the ever-changing landscape of modern art, it’s becoming increasingly clear that digital art is no longer a niche entity. Rather, it’s a vital component of the contemporary art world, with its own unique challenges and opportunities.
Digital art has come a long way since its inception in the 1960s.
It began as a form of computer-generated imagery (CGI) and has since transformed into a diverse medium, encompassing various styles and techniques.
With advancements in software and technology, digital artists can now create intricate, high-resolution images with ease.
The rise of digital art has also led to new forms of expression, such as generative art and AI-powered creations.
Today, digital art is an integral part of the art world, pushing boundaries and redefining traditional notions of creativity.
Load gallery, founded by Alex Simorré in Barcelona, is at the forefront of this evolution. With a mission to position digital art alongside traditional forms, Load is creating a new standard for exhibiting and educating this medium.
Beyond Binary: The Power of Digital Art
For ‘digital art is no longer just about screens’ , Simorré says, ‘it’s about the way it interacts with the physical world’. For Simorré, the defining moment came when he realized that existing infrastructures were failing these new forms of creation. Determined to change that, he spent years developing technical solutions to offer artists a flexible framework that adapts to their ideas rather than limiting them.
Load’s exhibitions reflect this interest in formal control and immersive experience. Recent shows have featured work by Six N. Five, Mario Carrillo, Claire Droppert, Dimitri Thouzery, and Jason Ting, showcasing the versatility of digital art.
A Space for Experimentation
At Load gallery, Simorré is working to recalibrate the conversation around digital art. By building a physical and conceptual infrastructure that allows it to unfold, he’s creating a space where artists can experiment with new forms of engagement.
The programming reflects an ongoing interest in how emerging technologies are shaping visual culture. Recent shows have featured work by Pilar Zeta, who presents sculptures, paintings, and digital art within an immersive installation that defines her practice.
Hybrid Scenography: The Future of Digital Art
One of the key strategies at Load gallery is hybrid scenography – combining physical and digital elements to create a seamless experience. This approach allows artists to explore relationships with physical space and tangible objects, making their works more accessible to collectors and institutions.
For example, ‘Pilar Zeta’s upcoming exhibition showcases her sculptures, paintings, and digital art within an immersive installation that positions digital art within a continuity with contemporary art’ , says Simorré. This hybrid approach is redefining the way we experience and engage with digital art.
The Role of Load Gallery
As a new standard for exhibiting and educating digital art, Load gallery is playing a vital role in shaping the future of this medium. Simorré’s goal is not to isolate digital art but to position it alongside traditional art forms, encouraging artists to explore relationships with physical space and tangible objects.
By providing an immersive, educational, and accessible experience, Load gallery is helping to break down misconceptions about digital art. The future of digital art lies in these artists who don’t just use technology but reinvent, merge, and reimagine it, creating new forms of engagement with the public.
Artists to Watch
Simorré is particularly excited about artists like Luna Ikuta, Andrés Reisinger, Maxim Zhestkov, Azuma Makoto, Jesse Woolston, Six N. Five, Pilar Zeta, Ana María Caballero, and KeJyun Wu. These artists are pushing the boundaries of digital art, experimenting with new forms of engagement and redefining the way we experience this medium.
As Load gallery continues to evolve, it’s clear that Simorré is on a mission to recalibrate the conversation around digital art. By building a lasting framework that ensures digital art is fully recognized and integrated into the contemporary art world, he’s creating a new standard for exhibiting and educating this vital component of modern art.
