As the UK chip shop chain, The Nippy Chippy, apologizes to customers for a significant price rise due to rising fish costs, a surge in cod and haddock prices threatens to disrupt the nation’s favorite treat.
A surge in the cost of fish by over 60% in three months has led to a significant increase in prices at The Nippy Chippy in Gloucestershire. The chip shop, which is now charging £12.50 for a large cod and £10 for haddock, has apologized to customers for the price rise.
The Nippy Chippy is a fish and chip shop located in the United Kingdom.
It gained popularity for its unique menu options, including the 'Chippy Tea' package deal.
This bundle includes a portion of chips, a portion of cod, and a can of Irn-Bru soft drink.
The shop's success led to the creation of a reality TV show documenting the daily operations and staff interactions.
Understanding the Fishing Quota System
The rising cost of fish is attributed to reduced fishing quotas in the North Sea. The UK, EU, and Norway negotiate these quotas annually, with this year’s deal setting a cap of 25,028 tonnes on cod and 112,400 tonnes on haddock. These limits are down from last year’s catch limits, resulting in a ‘20% decrease for cod and a 5% reduction for haddock.’
Fishing quotas are limits on the amount of fish that can be caught in a specific area.
They are set by fisheries management organizations to prevent overfishing and maintain sustainable fish populations.
Quotas can be based on factors such as the number of fishermen, the type of gear used, and the target species.
Overfishing can lead to depleted fish stocks, affecting ecosystems and economies.
Effective quota management is crucial for maintaining healthy marine ecosystems.
Challenges Facing the Industry

Andrew Crook from the National Federation of Fish Fryers explains that the quotas are set by scientists who analyze the catch and agree on a quota. The current quota may last two years, with the expectation that it will increase and become more normal in the future. However, this is a challenging time for the industry.
A Challenge for Chippy Owners
The owners of chippies like The Nippy Chippy face a difficult situation when trying to find substitutes for cod. Mr Lee, the manager, has tried different types of white fish but has not received positive feedback from customers. He acknowledges that the current price rise may be unsustainable and is open to exploring alternative options in the future.
Government Support for the Industry
Fisheries Minister Daniel Zeichner has secured a deal providing the UK fleet quota for stocks including cod and haddock worth up to £310m, while maintaining sustainable levels of stocks. This government support aims to ensure the long-term health of the industry.
The Impact on Customers
While some customers may be shocked by the price rise, Mr Lee notes that most have been understanding when explained. ‘Fish and chips remains a popular treat in the UK,’ with a significant amount consumed as a nation.