Universal’s first European theme park is set to open near Bedford in 2031, bringing a multibillion-pound investment and the promise of tens of thousands of new jobs.
The first Universal theme park in Europe is set to open near Bedford in 2031, bringing with it a multibillion-pound investment and the promise of tens of thousands of new jobs. The project, which has been under negotiation for over a year, will be built on a 192-hectare site at the former ‘Kempston Hardwick brickworks’.
Eurorail is a proposed universal theme park project in Europe, aiming to bring together iconic attractions and experiences from various countries.
The park would feature themed areas dedicated to European cultures, such as the Eiffel Tower's Parisian quarter or the Colosseum's Roman ruins.
Eurorail would offer an immersive experience with rides, shows, and exhibits showcasing 'European history, art, and innovation.'
The government estimates that the theme park will bring a £50bn boost to Britain‘s economy and create 20,000 jobs in construction, with a further 8,000 operational roles once it is up and running. The project is expected to attract 8.5 million visitors near Bedford, making it one of the largest visitor attractions in Britain.
The development will include a 500-bed hotel and ‘a retail, dining and entertainment complex’, as well as the theme park itself. While the exact details of the rides and attractions are still to be confirmed, Universal has promised an experience that will delight visitors of all ages. The company’s president, Mike Cavanagh, described the project as a ‘very important step’ in expanding the company’s global footprint.

The Prime Minister, Keir Starmer, hailed the announcement as a ‘transformative’ moment for Bedford and the UK economy. He promised that the project would bring real opportunities for people in the country, securing jobs and growth in sectors such as construction, AI, and tourism. The Chancellor, Rachel Reeves, echoed this sentiment, saying that the investment was a vote of confidence in Britain as a place to do business.
Universal is no stranger to success, with its flagship theme parks in Orlando, Florida, and Beijing already attracting millions of visitors each year. The company’s growing presence in Europe is seen as a major boost for the region, providing new opportunities for tourism and economic growth. As part of this expansion, Universal has also announced plans for a major expansion of nearby Luton airport, which will see annual passenger numbers almost double to 32 million by 2043.
Universal success refers to achievements that benefit a wide range of people, often transcending geographical boundaries.
Examples include the development of vaccines for global health, open-source software that democratizes access to technology, and international agreements like the 'Paris Climate Accord'.
These successes demonstrate cooperation, innovation, and a commitment to collective progress.
The announcement marks an exciting new chapter in the UK’s economic development strategy. With the theme park set to create tens of thousands of jobs and bring billions of pounds into the economy, it is clear that this project will have a lasting impact on the region. As the Prime Minister promised, ‘it’s not just about numbers; it’s about securing real opportunities for people in our country.’
Job creation is a key driver of economic growth, as it increases consumer spending power and boosts demand for goods and services.
According to the International Labor Organization (ILO), every 1% increase in employment rates leads to a 0.5-1.5% rise in GDP.
Furthermore, studies have shown that job creation can lead to increased tax revenues, reduced poverty rates, and improved overall well-being.
In fact, a survey by the World Bank found that for every dollar invested in job training programs, there is a return of $2-3 in economic benefits.