A proposed overhaul of Britain’s electricity market by introducing zonal markets, each with its own price, has sparked intense debate over its potential to create a more efficient energy system and lower bills. The plan raises concerns among renewable energy developers but is backed by companies like Octopus Energy.
The proposal to overhaul Britain‘s electricity market by introducing a series of zonal markets, each with its own price, has sparked intense debate in the industry. The plan aims to create a more efficient energy system with less waste and lower bills, but it also carries significant risks.
The UK's electricity market is deregulated, allowing consumers to choose their energy supplier.
The Big Six companies, including British Gas and E.ON, dominate the market.
However, smaller suppliers have increased in number, offering competitive prices and innovative tariffs.
The National Grid manages the transmission network, while Distribution Network Operators (DNOs) are responsible for local distribution.
Renewable energy sources, such as wind and 'solar power', contribute significantly to Britain's electricity mix.
The proposed changes would mean that homes in areas with abundant electricity generation would pay lower prices than those in areas of high demand and low generation capacity. This has raised concerns among renewable energy developers, who fear that a radical upending of the market could undermine green energy investment at a crucial juncture for the government’s clean energy ambitions.
Renewable energy sources, such as solar, wind, and hydroelectric power, generate electricity from natural resources.
These clean energy alternatives reduce greenhouse gas emissions and dependence on fossil fuels.
According to the International Energy Agency (IEA), renewable energy accounted for 26% of global electricity production in 2020.
Solar energy is becoming increasingly cost-competitive with fossil fuels, with prices decreasing by over 70% in the last decade.
On the other hand, companies like Octopus Energy, the UK‘s biggest home energy supplier, believe that zonal markets could create a more efficient system with less waste and lower bills. They argue that this would ultimately benefit customers by reducing costs.

A zonal market is a geographic region where a specific industry or product dominates.
These markets often develop due to factors such as natural resources, transportation links, and government policies.
The presence of major industries like manufacturing, finance, or logistics creates a self-sustaining economy within the zone.
Zonal markets can be seen in various cities worldwide, including Hong Kong's financial hub, 'Silicon Valley' for tech innovation, and Dubai's trade center.
The debate has been particularly lively on social media, prompting a rare intervention by Ofgem‘s chief executive, Jonathan Brearley. In a call for calm, Brearley urged companies to hold ‘an honest conversation‘ about the plans, rather than engaging in polarized lobbying campaigns.
Industry sources have described the current situation as one of the energy industry’s ‘ugliest‘ drives in years, with contradictory research, opinion surveys, and coordinated open letters to government departments. This has led to a sense of division and even personal conflicts among industry professionals.
Brearley recognizes that there are clear benefits to a zonal system but also acknowledges the risks that any change could pose. He emphasized the need to balance system efficiency with the lowest cost of investment and the needs of customers. Ultimately, he urged companies to put aside their differences and work towards delivering for customers.
A decision on whether to replace the country’s single electricity market with zonal markets is expected within weeks. As the energy secretary, Ed Miliband, prepares to make a key announcement, industry leaders are under pressure to put aside their differences and engage in constructive dialogue about the proposals.