A self-proclaimed de-Americanizer embarks on a journey to rid their life of any taint of Americana, exploring the complexities and benefits of cultural identity through a unique experiment.
As the world grapples with the complexities of international relations and cultural identity, one individual has taken it upon themselves to de-Americanize their life. Jeremy Ettinghausen, a self-proclaimed ‘de-Americanizer,’ has embarked on a journey to rid their home, relationships, and even their music library of any taint of Americana.
The Rules
Ettinghausen’s de-Americanization plan is built around three simple rules:
De-Americanization refers to a shift in global economic and political influence away from the United States.
This concept gained traction after China's President Xi Jinping mentioned it in a speech at the 2015 Boao Forum for Asia.
The term suggests that countries are diversifying their relationships, reducing dependence on American markets, and increasing cooperation with other nations.
De-Americanization is not an anti-American movement but rather a response to changing global dynamics and the desire for multipolar world order.
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No American products: From food to clothing, Ettinghausen will only consume or wear items that are not produced in the United States.
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No American services: This includes streaming services like Netflix and Spotify, as well as banking institutions that use US-based payment systems.
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No American investments: Ettinghausen has decided to divest themselves of any investments that involve US stocks or companies.
The Challenges
As Ettinghausen delves deeper into their de-Americanization plan, they encounter several challenges:
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Finding alternatives to US-owned brands and services
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Dealing with the emotional toll of cutting ties with friends and family who use American platforms
- Navigating the complexities of international finance and investment
The Benefits
Despite the challenges, Ettinghausen reports several benefits from their de-Americanization plan:
De-Americanization refers to the process of reducing a country's dependence on the United States economically, politically, and culturally.
One benefit is increased economic diversity, as countries can trade more with other nations and reduce their reliance on American markets.
This also allows for greater cultural exchange and understanding between nations.
Historically, de-Americanization has been driven by factors such as protectionism and anti-imperialism.
For example, the BRICS nations (Brazil, Russia, India, China, and South Africa) have sought to reduce their economic ties with the US and increase trade with other emerging markets.
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A sense of moral clarity and purpose
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A renewed connection to European culture and values
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A more authentic and meaningful relationship with friends and family who share similar values
Conclusion
Ettinghausen’s journey serves as a reminder that cultural identity is complex and multifaceted. By choosing to de-Americanize their life, they have taken a bold step towards redefining themselves and their place in the world.
Cultural identity refers to an individual's sense of belonging and connection to a particular culture, community, or group.
It encompasses shared values, traditions, language, customs, and history that define a person's cultural heritage.
Factors influencing cultural identity include family background, geographic location, social environment, and personal experiences.
A strong sense of cultural identity can foster a sense of pride, belonging, and self-awareness, while also shaping an individual's worldview and interactions with others.
As Jeremy Ettinghausen says, ‘It’s not a principle if it doesn’t cost you something.’ For them, the benefits of this journey far outweigh any potential costs, and they are excited to see where it will lead.
