Dubai’s real estate tokenization pilot has been marred by firms falsely claiming involvement, prompting the city’s crypto regulator to issue a warning. The Virtual Assets Regulatory Authority (VARA) is cracking down on misrepresentation, emphasizing that only approved entities are authorized to participate in the initiative.
The Virtual Assets Regulatory Authority (VARA) in Dubai has issued an alert warning against firms falsely claiming involvement in the city’s high-profile real estate tokenization pilot. The regulator emphasized that only approved entities are authorized to participate in the initiative, which aims to position Dubai as a global tech and digital asset hub.
The Dubai real estate market is one of the most dynamic and fastest-growing in the world.
The city's strategic location, business-friendly environment, and high standard of living make it an attractive destination for investors and residents alike.
According to a report by Knight Frank, Dubai's property prices have increased by 150% since 2010, with the average price per square foot reaching AED 1,200 (approximately '$325 USD').
The majority of sales are in luxury properties, with Dubai Marina and Downtown Dubai being top performers.
Several entities have improperly suggested they are participating in the Dubai Land Department‘s blockchain-based property title deed initiative, which launched as a limited pilot on March 19. “We have been informed of several firms misrepresenting their involvement in this project,” said a spokesperson for VARA, stating that any entity promoting their involvement in the project without formal confirmation is misrepresenting their status.

The Virtual Assets Regulatory Authority (VARA) stated that no entities beyond those explicitly approved by DLD and VARA are authorized to participate. The regulator warned that such misrepresentation may violate Dubai’s virtual asset laws, which could have serious consequences for the firms involved.
The tokenization initiative is expected to account for 7% of all property deals, valued at 60 billion dirhams ($16 billion), by 2033. This project is part of Dubai‘s broader push to position itself as a global tech and digital asset hub.
Dubai has emerged as a major economic powerhouse in the Middle East, driven by its strategic location and business-friendly environment.
The city is home to the Dubai International Financial Centre (DIFC), a free zone that attracts foreign investment and facilitates trade.
Dubai's economy is diversified, with key sectors including tourism, real estate, logistics, and finance.
According to the Dubai Statistics Center, the emirate's GDP reached AED 414 billion in 2020, with a growth rate of 3.1%.
The city's airport, Dubai International, is one of the busiest in the world, handling over 86 million passengers annually.
The warning from VARA comes days before Token 2049 kicks off in the city. The conference has historically attracted a disproportionate amount of scams, and this latest alert highlights the importance of regulatory oversight in the real estate tokenization space.