Jay Graber’s vision for a decentralized online community is gaining momentum with Bluesky, a social media platform that promises to be billionaire-proof. With its customizable features and focus on user choice and control, Bluesky aims to revolutionize the way we interact online.
Jay Graber, the CEO of Bluesky, has been making waves in the tech world with her bold stance against billionaire-owned social media platforms. At SXSW, she wore a shirt with the Latin phrase ‘mundus sine caesaribus,’ which translates to ‘a world without Caesars.’ This subtle jab at Mark Zuckerberg and Meta‘s dominance is just one example of Graber‘s commitment to creating a decentralized and user-centric social media platform.
Jay Graber is a well-known figure in the online community, particularly associated with the decentralized social media platform Mastodon.
She is often credited as one of the co-founders and key developers behind the project.
Graber's work on Mastodon has focused on creating an open-source alternative to traditional social media platforms, emphasizing user autonomy and data privacy.
As a prominent figure in the tech community, Jay Graber continues to contribute to the development and growth of Mastodon.
The Rise of Bluesky
With over 32 million users, Bluesky is gaining popularity as social media users grow tired of billionaire-owned platforms like Elon Musk‘s X. While Bluesky‘s interface may resemble that of X, its customizable features set it apart. Users can opt out of particular feeds or conversations, creating an ‘anti-toxic experience‘ for users. This focus on user choice and control is a key aspect of Bluesky‘s vision.
A Decentralized Network
Bluesky‘s decentralized, open-source network is designed to be billionaire-proof. According to Graber, users who decide to leave can take their followers with them or even create an entirely new network. This means that if a billionaire were to buy out Bluesky or make significant changes to the platform, users would have the option to fork off and move to another application.
A decentralized network is a type of computer system where nodes are connected through peer-to-peer relationships, allowing data to be shared and accessed without the need for a central authority.
This architecture enables increased security, scalability, and fault tolerance.
In a decentralized network, each node can function independently, reducing reliance on a single point of failure.
Decentralized networks are often used in blockchain technology, file-sharing systems, and social media platforms.

Collaboration and Open Networks
Bluesky‘s commitment to open networks extends to collaborations with other apps like Flashes, an Instagram-style photo-sharing platform. Users can share their content across both apps, creating a seamless experience. However, Graber notes that this approach is distinct from Meta‘s strategy of creating a unified ecosystem among its owned properties.
Collaboration in open networks enables diverse groups to share resources, expertise, and knowledge.
This synergy fosters innovation, improves decision-making, and increases overall efficiency.
According to a study by Harvard Business Review, 85% of companies that prioritize collaboration see significant improvements in performance.
Open networks also facilitate the exchange of best practices, reducing costs and enhancing competitiveness.
By embracing open collaboration, organizations can tap into collective intelligence, drive growth, and stay ahead in their respective industries.
The Path to Profitability
Despite its rapid growth, Bluesky faces challenges in terms of profitability. The company is exploring a subscription model as a ‘first step‘ and is also looking at the monetization of developer services. However, Graber notes that Bluesky has no plans to feed user content into A.I. models like Musk‘s xAI.
Addressing Data-Driven Challenges
To combat data-hungry A.I. models scraping its content, Graber says Bluesky is working with partners to develop a framework for user content in regard to data use for generative A.I. This framework would provide clarity and transparency around how data is used, echoing the standard of robots.txt files used by websites.
By prioritizing user choice, control, and transparency, Bluesky aims to create a social media platform that is truly decentralized and free from the influence of billionaires. As Graber‘s vision takes shape, it remains to be seen whether Bluesky will succeed in its mission to revolutionize the way we interact online.