As the US tech industry grapples with the financial impacts of trade tensions with China, companies like Austere are facing significant challenges. With tariffs on Chinese goods rising by 20%, US firms are passing on costs to consumers and diversifying supply chains in search of alternative manufacturing strategies.
The impact of President Donald Trump‘s trade policies on US tech firms is becoming increasingly apparent. With the recent increase in tariffs on goods imported from China, companies like ‘Austere are facing significant challenges.’
The Consequences of Tariffs for US Tech Firms
Deena Ghazarian, owner of California-based firm Austere, recalls the devastating effect of Trump‘s first term trade policies on her business. In 2019, she had just begun supplying high-end audio and video accessories to several big US retailers when the president imposed sweeping tariffs on China. The sudden imposition of a 25% surcharge on every cable and component imported from China sent her company into a tailspin.
Tariffs on Chinese Goods: A Broader Scope
Since returning to office in January, Mr Trump has raised tariffs on all goods imported from China by 20%, with taxes on Canadian and Mexican products climbing higher. This broader scope of duties means that companies like ‘Austere are facing even greater challenges.’
The Role of China in Global Tech Manufacturing
China remains the center of global tech manufacturing, with imports totaling $146 billion in 2023, according to official data. Many US tech firms rely heavily on Chinese suppliers for components and finished goods.
With a population exceeding 1.4 billion, China has become the world's most populous country.
The country has experienced rapid economic growth, with its GDP surpassing that of the United States in 2020.
China's strategic location and vast natural resources have made it an attractive partner for global trade.
The Belt and Road Initiative (BRI), a massive infrastructure project, aims to connect China with other countries through a network of roads, railways, and ports.
Diversification Efforts
While some companies have diversified their supply chains away from China since Mr Trump‘s first term, others continue to face significant challenges due to the lack of manufacturing capabilities and expertise in countries like Thailand, Taiwan, and Vietnam.
Passing On Tariff Costs to Consumers
Research suggests that companies pass on a large proportion of tariff costs to consumers by putting up prices. This is likely to have a ripple effect throughout the industry, with prices potentially rising for consumers.

Tariffs are taxes imposed on imported and exported goods, affecting international trade.
The cost of tariffs is typically passed on to consumers in the form of higher prices.
According to the World Trade Organization (WTO), tariffs can range from 0% to over 200%.
In 2020, the average tariff rate for industrial goods was around 3.5%.
Tariffs can also lead to trade wars and retaliatory measures, impacting global supply chains.
The Future of US-China Trade Relations
Insiders suggest that Mr Trump views tariffs as a negotiating tactic and may ease them if he wins concessions. However, tensions are likely to escalate in the short term, with China, Mexico, and Canada vowing to retaliate against any US duties imposed on them.
Preparing for the Worst
Business owners like Deena Ghazarian are taking steps to prepare for the worst-case scenario. Bulk-ordering extra inventory before Mr Trump took office has helped some companies weather the storm, but it’s a temporary solution at best.
The Impact on Domestic Manufacturing
Domestic manufacturing in the US is still limited by higher costs and stricter regulations. While tariffs have partly driven growth in domestic production, it’s unclear whether this trend will continue in the face of increased global competition.
The Risk of Tariffs Spreading Globally
The imposition of tariffs on Chinese goods could drive up prices for tech goods around the world if China is forced to relocate manufacturing to countries with higher labor costs. This could have far-reaching consequences for industries and consumers alike.
Conclusion
As tensions between the US and China continue to escalate, US tech firms are facing an uncertain future. With the potential for tariffs to spread globally, it’s essential that companies prepare for the worst-case scenario and explore alternative supply chains and manufacturing strategies.
The US-China trade relationship has undergone significant changes over the past few decades.
In 2001, 'China joined the World Trade Organization (WTO)', marking a major shift in its economic ties with the US.
The US is China's largest trading partner, while China is the US' second-largest trading partner.
Bilateral trade has grown from $136 billion in 2000 to over $700 billion in 2020.
The US-China trade deficit has also increased, reaching a record high of $345 billion in 2018.
Tariffs and trade tensions have become increasingly prominent in recent years, with the US imposing tariffs on Chinese goods and China retaliating.
- bbc.com | US tech firms feel pinch from China tariffs
- www.bbc.co.uk | US tech firms feel pinch from China tariffs BBC News