Electric vehicle rivals Polestar and Lucid capitalize on Tesla’s growing pains with conquest bonuses and trade-in allowances, targeting disgruntled owners.
Tesla is currently facing its worst crisis in 22 years, with a declining stock price, political backlash, and investor apprehension. However, for less established rivals like Polestar and Lucid, this is an opportunity to cash in.
Tesla, Inc. is an American electric vehicle (EV) and clean energy company founded in 2003 by Elon Musk, Martin Eberhard, and Marc Tarpenning.
Tesla's mission is to accelerate the world's transition to sustainable energy through its innovative products and services.
The company's flagship models include the Model S, Model X, Model 3, and Cybertruck, known for their exceptional performance, range, and design.
As of 2022, Tesla has sold over 2 million vehicles worldwide, making it one of the leading EV manufacturers globally.
A Prime Target: Tesla Owners Disgruntled With Elon Musk’s Leadership
Many Tesla owners are looking to distance themselves from Elon Musk and his political views. To capitalize on this sentiment, Polestar is offering a ‘conquest bonus’ that saves Tesla owners $5,000 off of leasing its Polestar 3 model. This offer is part of a larger initiative by the company to attract customers who are dissatisfied with Musk’s leadership.
The Polestar Conquest Bonus
The Polestar conquest bonus is a $5,000 discount on leasing the Polestar 3 model, which is available for a limited time until the end of March. Participants do not have to trade in their Teslas, but must provide evidence that they currently own or lease a vehicle from Tesla.
Lucid’s Similar Offer
Lucid, another electric vehicle manufacturer, is also offering a similar bonus. The company has launched a ‘Tesla trade-in allowance program’ of $2,000, which will run through the end of March. This offer is in addition to a broader conquest offer for customers of Tesla and other car brands.
A Broader Conquest Offer
Lucid’s conquest offer provides another $2,000 discount off of leasing or buying one of its 2025 ‘Lucid Air’ models. The company’s U.S. head of sales, Jordan Hoffman, has stated that the response to this offer has been ‘incredible.’
Lucid Conquest is a marketing strategy that involves offering exclusive deals, discounts, or promotions to loyal customers.
This approach aims to retain existing customers and encourage repeat business.
Key features of Lucid Conquest include personalized offers, limited-time deals, and rewards programs.
By leveraging data analysis and customer insights, businesses can create targeted campaigns that boost sales and customer loyalty.
Tesla’s Response
Tesla did not respond to requests for comment from Observer. However, CEO Elon Musk recently held an all-hands meeting with employees and shareholders, reassuring them that the future is bright and exciting.
Musk’s Message To Investors
During the meeting, Musk said, ‘There are times when there are rocky moments… But what I’m here to tell you is that the future is incredibly bright and exciting, and we’re going to do things that no one has dreamed of.’ This message was intended to ease the concerns of customers, employees, and shareholders.
