The Nintendo Switch 2’s launch sets a precedent for the gaming industry, with games like Mario Kart World priced at £74.99, sparking concerns over rising prices and their impact on consumers.
The highly anticipated Nintendo Switch 2 has finally been unveiled, and with it comes a mix of excitement and concern among gamers. One topic that’s dominated fan conversations is the price of its games, with ‘Mario Kart World’ being launched at a whopping £74.99. This move sets a precedent for other games, particularly the most anticipated ones like the latest edition of ‘Grand Theft Auto‘.
Experts believe that prices may continue to rise as modern games become increasingly complex and time-consuming to develop. According to Christopher Dring, editor-in-chief of The Game Business, ‘These games are taking longer to make, they require more people to make them.’ This is partly due to the fact that video game prices have not kept pace with inflation.
Nintendo’s decision to price its physical and digital games differently could be a turning point for the industry. While it may benefit Nintendo’s bottom line, it will likely come at the cost of retailers who sell physical copies. The company is well aware of this potential blow, having experienced similar issues with the launch of its 3DS handheld console in 2011.

The Switch 2’s price strategy is a reflection of Nintendo’s desire to bring back classic characters like Mario and Donkey Kong. However, it remains to be seen whether this approach will pay off or lead to similar backlash as the original N64 launch. Only time will tell if £75 becomes the new normal for video games.
Video game prices have fluctuated over the years, influenced by factors such as development costs, market demand, and console cycles.
In the 1980s, games were often priced around $20-$30.
By the 1990s, prices rose to $40-$50.
The introduction of online gaming and digital distribution platforms in the 2000s led to a shift towards lower prices, with many games selling for under $10.
Today, AAA titles can cost upwards of $60, while indie games often retail between $5-$15.
The gaming industry is evolving rapidly, with prices playing a significant role in shaping consumer behavior. As developers and publishers continue to push the boundaries of game development, it’s essential to consider the impact on consumers. With the Switch 2’s launch, Nintendo has set a precedent that may be followed by other companies. The question remains: will £75 become the new normal for video games?