Meet the hidden heroes of the war effort, whose cleaning routines have become a social media sensation. From Carys’s daily ‘reset’ to Roo’s one hour speed cleans, these influencers are taking on household chores with passion and authenticity.
For Carys Harding, a 27-year-old mum-of-three, cleaning up after her kids is not just a chore, but a daily ritual that has become a social media sensation. With over 100k followers across TikTok and Instagram, Carys has built a brand around her ‘reset’ routine, where she spends 20 minutes each evening tidying up the house before bed. Her videos, which showcase her cleaning process in short reels, have inspired thousands of others to take on similar routines.
The approach is relatable and authentic, as Carys emphasizes that her intention is not to make others feel like less of a person, but to share tips and tricks that work for her. Fellow influencer Emily Jones, who has over 13k Instagram followers, shares similar sentiments, saying that being ‘100% transparent’ about her time-saving cleaning tips is essential to building trust with her audience.
Roo Day, a 30-year-old mum-of-two from Hertfordshire, is one of the most high-profile cleaning influencers in the UK, with nearly 2m followers across social media platforms. She shares videos of her ‘one hour speed cleans,’ where she sets herself a timer and attempts to get as much cleaning done as possible. Roo’s approach is refreshing, as she admits that she would rather be spending less time cleaning and emphasizes the importance of sharing this perspective with others.
Roo day, also known as Roo Day of Action, is a term used to describe the day when a person decides to take control of their life and make positive changes.
It's not an official holiday or event but rather a personal choice to reboot and refocus one's goals and priorities.
Typically, people observe Roo Day by setting new goals, creating a plan to achieve them, and taking action towards making those goals a reality.
Dr Stephanie Alice Baker, an associate professor in sociology at City St George’s University of London, suggests that creating social media content around cleaning offers a sense of control for women who have traditionally occupied this role. Dr Ceri Bradshaw, a psychologist at Swansea University, notes that while there is a risk of being ‘easily tricked’ by snappy videos, she understands the appeal of watching cleaning content, as it provides a sense of satisfaction and order.
The rise of the reset has created a new industry around household chores, with thousands of people watching and engaging with social media content related to cleaning. As the trend continues to grow, it will be interesting to see how it evolves and what impact it has on our societal expectations around domestic work.
Household chores can be overwhelming, but effective time management is key to staying on top.
Create a schedule and prioritize tasks based on urgency and importance.
Allocate specific timeslots for cleaning, laundry, and cooking to maintain a balanced routine.
Use productivity tools like calendars or apps to stay organized and track progress.
By managing household chores efficiently, individuals can save time, reduce stress, and enjoy a more relaxed lifestyle.
- bbc.com | The Unsung Earners of the Homefront
