As the ‘Ghiblification’ trend sweeps the internet, Studio Ghibli’s visionary minds weigh in on the implications of A.I.-generated images for artists and creators.
The ‘Ghiblification’ Craze: A Concern for Artists and Creators
Over the past week, the internet has been flooded with images in the style of Japan‘s Studio Ghibli, created using OpenAI‘s latest tool. Celebrities, tech leaders, and even the White House have all gotten in on the trend. But what does Hayao Miyazaki, the reclusive mastermind behind the iconic animation style, think about this A.I.-driven development?
Founded in 1985 by Hayao Miyazaki and Isao Takahata, Studio Ghibli is a renowned Japanese animation studio.
Known for its beautifully crafted films that often blend fantasy with reality, the studio has produced numerous critically acclaimed movies such as 'Spirited Away' and 'My Neighbor Totoro'.
With a focus on storytelling and attention to detail, Studio Ghibli's films have captivated audiences worldwide.
The studio's commitment to traditional animation techniques and its dedication to creating unique, imaginative stories has earned it a special place in the world of animation.
The Human Essence at Risk
Miyazaki has been vocal about his disdain for A.I. in animation, citing its inability to truly understand pain or emotions. In a 2016 documentary, he expressed his disgust at being shown an animated zombie body dragging itself by the head without feeling pain, stating that it’s ‘an insult to life itself‘. Given this sentiment, it’s likely that Miyazaki would view the trend with unease.
Hayao Miyazaki is a renowned Japanese film director, producer, screenwriter, animator, and manga artist.
Born on January 5, 1941, in Bunkyo, Tokyo, Japan, he co-founded Studio Ghibli with Isao Takahata and Toshio Suzuki.
Miyazaki's films often explore environmentalism, pacifism, and humanism.
He is known for his beautifully animated and imaginative storytelling.
Some of his notable works include 'Spirited Away', 'My Neighbor Totoro', and 'Princess Mononoke.' Miyazaki has received numerous awards, including the Academy Award for Best Animated Feature.
A Brief History of Studio Ghibli

Founded in 1985 by Miyazaki, along with Isao Takahata and Toshio Suzuki, Studio Ghibli is renowned for its hand-drawn animation and deeply emotional storytelling. The studio’s commitment to traditional techniques has been a key factor in its success. Unlike Hollywood studios, which shifted towards CGI animation in the early 2000s, Ghibli stuck with celluloid animation, insisting on human-level detail and authenticity.
A.I.-Generated Images: Legal or Not?
The use of A.I. to generate images in the style of Studio Ghibli raises questions about copyright law. According to Randall McCarthy, an IP attorney, it’s technically legal to create Ghibli-style images using A.I., as visual styles are not protected by U.S. copyright law. However, if a particular character from Miyazaki‘s work is generated through A.I. and is highly similar to its movie resemblance, Studio Ghibli may be able to assert copyright infringement.
The Ethics of A.I.-Generated Content
The speed and volume at which A.I. can generate images in the style of Studio Ghibli raise important ethical concerns. Jason Zhao, co-founder of Story, an A.I.-powered IP tokenization platform, argues that this is a failure to recognize the value of creative identity in the digital age. The lack of compensation or credit for A.I. models training on data without human input is also a concern.
Jason Zhao is a Chinese-American entrepreneur and businessman.
Born in 1977, he rose to prominence as the founder of Aigo Electronics, a Chinese electronics company that became one of the largest consumer electronics manufacturers in China.
Under his leadership, Aigo Electronics experienced rapid growth, with sales reaching over $10 billion in 2008.
Zhao's entrepreneurial ventures have been marked by controversy and criticism, including allegations of intellectual property theft and labor rights abuses.
Conclusion
As the ‘Ghiblification’ trend continues to sweep the internet, it’s essential to consider the implications for artists and creators like Hayao Miyazaki. While A.I.-generated images may be technically legal, they raise important questions about copyright law and the value of creative identity in the digital age.