Discover the unassuming beauty of a Milanese flat, transformed into a vibrant space that embodies the creative spirit of its owner, Italian fashion designer Massimo Giorgetti.
A Love Affair with Brutalism: Finding Beauty in a Milanese Apartment
Italian fashion designer Massimo Giorgetti’s one-bedroom apartment in Milan is a testament to the beauty of Brutalist architecture. Housed in the former L’Istituto Mobiliare Italiano residential complex, this iconic building was once the subject of protests for its stark and imposing design.
From Protest to Passion
Giorgetti recalls his first impression of the building: “I remember the first time I left the showroom and saw these weird towers. I liked some Brutalist architecture, but I wasn’t obsessed with it like I am now.” However, as he delved deeper into the world of art and design, he developed a deep appreciation for the raw, unapologetic beauty of Brutalism.
An Open House
Giorgetti’s apartment is an open house in every sense of the word. From the moment you step inside, you’re surrounded by artwork and eclectic furniture pieces that reflect his love of art and design. The space is a constant evolution, with new additions and rearrangements that reflect Giorgetti’s creative process.
Art as a Way of Life
For Giorgetti, art is not just something to be admired; it’s a way of life. He loves faces and the stories behind them, which is reflected in his collection of portraiture artworks by artists such as Nathalie Du Pasquier, Alighiero Boetti, and Robert Mapplethorpe.
A Conceptual Space
Giorgetti believes that his apartment helps him as a creative person because it’s a conceptual space that challenges the classic bourgeois Milano apartment. He loves its imperfections and weaknesses, which he sees as a reflection of life itself.
A Home That Belongs to Him
Despite some technical issues, Giorgetti feels a deep connection to this building and its details. He confesses that in the last six months, they did look at other houses, but ultimately decided to stay with this one because it’s a part of him.
“I thought to myself, I have to continue to fight the weather!” he says with a smile, summing up his love affair with Brutalism and this unique apartment.
