Nationwide BBQ Chain Experiences Significant Store Closures Amid Decline in Sales and Shifting Dining Trends
The Decline of Dickey’s Barbecue Pit: What the Latest Closures Mean
Following a significant decline in sales, Dickey’s Barbecue Pit has announced the closure of an additional 85 locations last year, bringing the total number of closures to nearly 200 since the fall. This latest round of closures is part of the company’s efforts to “clean up” and strengthen its restaurant system.
The Struggle to Keep Up with Changing Dining Trends
Dickey’s has been struggling to adapt to the shifting dining landscape, which has led to a significant decline in sales. The company has reported a 5.2-percent decrease in sales over the last year alone, according to data from market research firm Technomic. This trend is not unique to Dickey’s, as other brands such as Eegee’s, TGI Fridays, and Red Lobster have also experienced declining sales.
A Restructuring Effort
In an effort to revamp its operations, Dickey’s is working on implementing a new system that includes store upgrades, menu updates, paid advertising, and a reimbursement program for operators who achieve monthly net-positive sales. The goal of this restructuring effort is to strengthen the brand and improve its competitiveness in the market.
A Shrinking Footprint
Despite the challenges faced by Dickey’s, the company remains committed to its mission of providing high-quality barbecue to its customers. However, it appears that the brand is willing to shrink its footprint in order to focus on the fine points that matter most. With a current total of 385 locations left under its umbrella, Dickey’s will need to carefully manage its remaining restaurants in order to avoid further declines.
A New Beginning
As Dickey’s embarks on this new chapter, it is clear that the company is taking steps to address its challenges and position itself for future success. While the road ahead may be uncertain, one thing is certain: Dickey’s will need to continue innovating and adapting in order to remain a major player in the barbecue industry.
