Jaguar unveiled its new electric concept car, the Type 00, in Miami on Monday, featuring a dedicated electric platform and bold forms. The production-ready version is set to be revealed in 2025, with prices expected to exceed £100,000. Jaguar will launch three new electric cars in 2026.
Jaguar unveiled its much-hyped electric concept car, the Type 00, in Miami on Monday, just hours after leaked images of the rebranded vehicle were circulated online. The new electric car is described by Jaguar as a “concept with bold forms and exuberant proportions to inspire future Jaguars.” It features a dedicated electric platform that should return up to 478 miles of range while rapid charging will add 200 miles of charge in 15 minutes. The production-ready version of the Type 00, which will be made in the UK, is set to be revealed late in 2025. Although prices have not yet been confirmed, it is expected to cost more than £100,000. Jaguar will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on its rebrand. The carmaker has chosen Miami pink and London blue as the colours for the Type 00, with Miami pink celebrating the vibrancy of the city while London blue is a nod to Jaguar’s British heritage. The model features the Jaguar logo laser-etched into a brass ingot on each side of the car, which themselves open to reveal rear-facing cameras that provide a view for the driver similar to conventional wing mirrors via screens located in the cabin. The release of the new design and logo, written as JaGUar, ahead of becoming a fully electric brand sparked controversy this November. Early online reaction suggests the concept car might appear more familiar to fans of Barbie or the Pink Panther than traditional Jag owners. Adrian Mardell, chief executive of Jaguar Land Rover, said: “The magic of Jaguar is close to my heart – an original British luxury brand unmatched in its heritage, artistry and emotional magnetism.” Jaguar executives said that the carmaker had to target a new generation as it transitioned from selling diesel models. The carmaker, which is owned by India’s Tata group, has been slower than many rivals to embrace electric cars, selling only one model, the ageing Jaguar I-Pace. However, it is investing £18bn to produce battery versions of its lineup alongside petrol cars. Deliveries of the electric Range Rover, made in its main factory in Solihull in the West Midlands, will start at the end of next year. The production-ready version of the Type 00 is set to be revealed late in 2025.
